Halfway There...
We are almost at the halfway mark for the year. So its time to break out your goals for 2014... where are you?
I'm having to rethink my strategy and focus based on feedback that I've been getting regarding my goal to help more people use UltraCart.
It's been a challenge for me. Over the past few months I have spent the majority of my time working with our 30-day trial customers. I wanted to find out why some did not choose to stay with UltraCart, although in hindsight I already had that information. We have been collecting it for years in our cancellation questionnaire. The reasons why most merchants do not convert from trial to merchant are mostly the same as why they cancel. So the last few months that I've spent working long hours and trying to connect with prospects (that often times do not want to be bothered), may not have been the best use of my time. The verdict is still out on that one, and hindsight is 20/20, but I’m having to regroup and find another strategy. I must find a way to help new merchants.
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